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How Can a Community Info Page Be Useful in Real Estate Marketing?

By September 30, 2015 No Comments

Why Do You Need a Community Info Page?

Fundamentally, real estate agents need to build consumer interest in the communities in which they operate. As a result, the community info page can be an important part of their online marketing campaign. Its chief purpose is to inform potential clients about the community as well as the real estate properties that can be found in said location, but at the same time, it can serve well as a conversion tool.

First, a good community info page makes the community seem like the sort of place where the potential clients would want to live. Second, a good community info page builds up the potential clients’ confidence in the real estate agent’s expertise and experience, which makes them that much easier to convince that said individual can get them their desired results from their interactions with the real estate market. Combined, these factors increase the chance that potential clients will choose the real estate agents to represent them for real estate transactions in the community described on the community info page.

What Are the Elements of a Successful Community Info Page?

However, real estate agents need to know the elements of a successful community info page before they can set up their own for maximum impact on their potential clients:

  • First and foremost, a community info page needs to inform potential clients about the community. It needs to tell them what said community is like, what amenities they can expect by choosing to live in said community, and exactly why they would want to live in said community. Bluntly put, a community info page that has nothing useful to say is useless.
  • Second, a community info page needs to be interesting. Otherwise, it cannot capture the potential clients’ attention and then hold onto it, which is important because it takes time for even the most succinct community info page to pass on all of the information contained therein.
  • One particularly important method for making the community info page interesting is including examples of the real estate properties that can be found at said location. After all, pictures can communicate much more information than text in a shorter period of time, meaning that they are more useful for capturing and cementing the interest of potential clients. Better still, these examples lend the weight of evidence to the statements made about the community on the community info page.
  • Clean design combined with a lack of clutter can make it that much easier for potential clients to take in the information presented on the community info page. This is particularly important because the information tends to be extremely dense, meaning that real estate agents need to increase the comprehensibility of their material however they can.
  • Finally, a good community info page encourages potential clients to take action sooner rather than latter. Such encouragement should not be so omni-present that it becomes obnoxious, but they need to be common enough that potential clients can get in touch with the real estate agents as soon as the mood takes hold of them.

Contact Us

There is so much more that can be said about building a good community info page that can inform potential clients about the community while also encouraging them to choose the real estate agent in question. As a result, please contact us if you are interested in learning more about making your real estate business website as useful as it can be.