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Marketing

Secrets of a Successful Landing Page by Commission Express

By February 10, 2016 No Comments

You Need a Good Landing Page

Your landing page is the first thing that your potential clients will see when they visit your website, meaning that it can set the tone for the entire experience. A good landing page will convince them to learn more and more about you until they take that crucial step of contacting you. In contrast, a bad landing page is a misstep that makes an already challenging sales process that much more so, assuming that it doesn’t just turn away your potential clients immediately. Summed up, this means that you need a good landing page for your website because of its benefits as well as the serious consequences should you fail to come up with one.

How Can You Ensure a Good Landing Page?

Please use these tips to create a good landing page that your potential clients will appreciate:

  • First and foremost, your landing page should be focused. It has a mission and all of its content should be aimed at achieving that mission. If you fail to get to the point and choose to waste your potential clients’ time with fluff instead, there is a real chance that they will click away rather than power through it. When you are not sure whether your landing page is sufficient focused, try scrutinizing it from your potential clients’ perspective. Think about what they would want to know and whether your landing page is providing them with that knowledge.
  • Your content should always be readable because it cuts down on the amount of effort that your potential clients have to exert to take in and process the information being presented to them. This means simpler sentences as well as shorter paragraphs for ease of reading, but not so much so that it begins to seem condescending. Furthermore, this means the use of headings, subheadings, and bullet points to separate the content into distinct, easily-navigated, and clearly-labeled sections for the convenience of the reader.
  • Persuasive writing can convince your potential clients to take a chance, but sometimes, they can use a little push. As a result, make sure that your landing page comes with a call to action, even if it is as simple as telling them to get in touch for further information. For that matter, you should make it as convenient as possible for your potential clients to follow up by putting buttons, links, and the like in prominent but unobtrusive places.
  • If you have something that you think can make your landing page better, you should not be afraid to give it a shot. Make sure to have monitoring tools in place so that you can see the impact of the change on your website statistics, which will provide you with valuable insight on what to do as well as what not to do when it comes to your marketing efforts. By doing so, you can engage in a process of continuous improvement, which is necessary if you want to not just keep up with your competitors but beat them.

Contact Us

There are more tips that can be used to make your landing page the success that it should be. If you are interested in learning them, please do not hesitate to get in touch with us. For that matter, if you are interested in sharing some of your own, please feel free to do so.