How Can You Learn About Your Clients?

By January 22, 2016 No Comments

Why Do You Need to Learn About Your Clients?

If you want to be a successful real estate agent, you need to know your clients, which means knowing what they want, where they can be found, and what marketing they will respond to. This is particularly important in real estate because the sheer size of the real estate market means that marketing at no one in particular risks losing the message in the noise, meaning that you need to aim at a particular segment if you want the best results.

How Can You Learn About Your Clients?

You can use these methods to learn more about your particular segment of the real estate market:

On the Job

To learn about commercial real estate consumers in a particular place, the simplest and most straightforward method is to spend some time working with a commercial real estate agent who operates in that particular real estate market. This way, you can learn what you need to know on the job while also building the connections that no successful real estate agent can do without, meaning that you will be able to start your eventual career as a real estate agent at a smooth run rather than a stumbling scrabble.


On a related note, you can learn from your experience as a real estate agent operating in your specific segment of the real estate market. For example, you can expect to collect a lot of data over the course of your operations, which you can mine for valuable insights into your clients once you have compiled it into a usable format. By doing so, you can see the effects of your latest marketing initiatives on your sales numbers, meaning that you can figure out what works for your clients and what doesn’t work by engaging in a process of continuous improvement.


When you are stuck about how you can learn more about your clients, you should take a look at what your most successful competitors are doing. Although you won’t be able to see all that they are doing, what you can see can tell you a fair amount about their approaches to marketing. For example, if you look at the marketing mediums that they are using, you can get a good idea of where your clients can be found. Similarly, if you look at the content that they are using for their marketing, you can see what sort of thing might appeal to your clients. Naturally, you should look at more than one of your competitors to get a more complete picture of the situation.

Market Research

Finally, if you are really short on ideas about how you can learn more about your clients, you can just ask them directly by conducting market research. If you are either unsure or uncomfortable about how you can get your clients to respond, contact a market research company that specializes in the real estate market. However, make sure that you have a good idea about what you want to know because you won’t be able to get useful answers without asking the right questions.

Contact Us

Please contact us to learn more about how real estate agents can get closer to their clients, whether to maximize their chances of making a sale or to increase their understanding of their specific segment.