How Can You Use Virtual Tours in Real Estate Marketing?

By December 10, 2015 No Comments

What Is a Virtual Tour?

The continuing introduction of new techniques and technologies means that real estate professionals will never run out of new and interesting ways with which to capture the
interest of potential clients. One example is the virtual tour, which has existed for some time now but has managed to become more popular than ever in recent times because of recent innovations.

Like its name suggests, a virtual tour is a digital stand-in for the actual walk-through of a building. As a result, it serves much the same aims, providing the viewer with a chance to examine the interior while also entertaining and informing them at the same time. The most basic form of the virtual tour consists of little more than lines of text attached to a collection of photographs, but more sophisticated versions can make use of video, 3D floor plans, and panoramic views stitched together using a number of photographs shot from the same position. Some virtual tours are even making use of civilian drones!

Why Should You Use a Virtual Tour For Real Estate Marketing?

First, you should use a virtual tour because it can reach a lot more people than its real life counterpart. After all, geographic distance cannot keep someone from seeing something on the Internet, meaning that a virtual tour can make a building viewable by most of the world. Although most of the people who can take the virtual tour will never take it, even a minuscule percentage means a vast expansion in the number of potential clients, making for increased chances of a faster sale at a better price.

Second, you should use a virtual tour because taking one calls for much less effort from both you and your potential clients than taking an actual walk-through of the building. As a result, you will have a much better chance of convincing someone to take a virtual tour than traveling to the building’s location to take its real life counterpart, which gives you an excellent opportunity to capture their interest. In other words, a virtual tour can be used as a means of generating sales leads.

How Can You Use a Virtual Tour For Real Estate Marketing?

With that said, putting together a successful virtual tour is much easier said than done, not least because there is such a wide range of options that can be difficult to choose the right one for the right circumstances. However, if you are stuck, you have possible solutions in the form of the numerous companies out there that exist to assist real estate professionals with their virtual tours. Whether you need a photographer, a videographer, or someone even more specialized, you should be able to find someone perfect for your needs so long as you are willing to spare the time to look. Of course, when you find someone that you think you can work with, make sure to check their previous work for proof of their capabilities.

Contact Us

Please contact us if you are interested in learning more about the use of virtual tours. Real estate marketing is an ever-evolving field, meaning that you need to keep up with the times if you want to gain an advantage over your competitors.