Better Blogging for Better Real Estate Brand-Building

By January 5, 2016 No Comments

Why Should You Blog?

A blog is one of the best tools for real estate agents interested in some brand-building. After all, it provides them with a chance to inform potential clients, thus establishing
themselves as skilled and reliable experts while also building some much-needed goodwill. However, using a blog for brand-building is much easier said than done, not least because there is so much competition out there.

How Can You Blog Better?

Here are some blogging tips that can be used for real estate brand-building:

  • Real estate agents know the importance of differentiating themselves from their competitors, so it should come as no surprise to learn that their blogs need to be differentiated from other blogs as well. In main, this is because the sheer number of bigger and better-established blogs out there makes a head-to-head competition unwise, though it is important to mention that a differentiated blog can also assist in drawing in the right audience for sales lead generation. Regardless, the easiest way for a real estate agent to differentiate their blog is to blog about their local real estate market, which narrows their number of competitors while also maximizing their appeal for the people most likely to be their clients.
  • However, it is important to remember that a small topic results in a small audience, meaning that real estate agents should slip in some more general blog posts as well. For example, a real estate agent who specializes in rental properties should not hesitate to post information about them that is applicable to not just their local real estate market but also other local real estate markets. Even if most of their new readership will never seek them out for real estate services because of geographical considerations, real estate agents can still use their interest to bring their blogs to the attention of those who are interested.
  • As always, providing people with what they want is probably the surest way to find success. As a result, if real estate agents are confused about what they should write for their blogs, they should check to see what people are entering into search engines. Google is a particularly good source of information in this regard, both because it is the single most popular search engine on the planet by a wide margin and because it offers free online tools that can be used to check the most common keywords, monitor blog traffic, and perform other useful functions for a blogger.
  • Online marketing provides the best results when its separate components can synergize, meaning that a blog is best when it is used in close coordination with other online marketing tools. For example, a blog is a useful way of collecting email addresses for an email list, which can be used to coax potential clients into becoming actual clients as well as keep past clients interested in the real estate agent’s services. Similarly, social media is great for connecting with more potential clients as well as other real estate bloggers. In the end, it is important to remember that being pleasant to interact with is as important to online marketing success as it is to offline marketing success.

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Are you interested in learning more about blogging for real estate brand-building? If so, please do not hesitate to share your thoughts with us when you can spare the time.