So, you’re a real estate agent. You’ve got the skills. You’ve got the know-how. You even have a slick Facebook page and a steady trickle of qualified leads. What you don’t have is enough actual listings. Converting cold calls into loyal clients doesn’t happen overnight, but there are a few smart ways you can make your case and win your next listing. Here’s our top 4:
Late spring is the perfect season for an open house. The weather is breezy and beautiful, kids are nearly out of school so families are ready to move, and you don’t have to worry about your curb appeal getting mucked up by buckets of slush and snow. Spring open houses also mean more competition. (more…)
A picture may be worth a thousand words, but a stellar property photo could be worth a heck of a lot more. Professional photos:
- Are “very important” to 83 percent of buyers
- Help homes achieve prices 47 percent higher per square foot
- Draw 118 percent more online views
- Sell higher-priced homes more quickly
Bill Gates attributes at least some of his success to the fact that he reads 50 books a year, but you don’t need to whip through a hardcover per week to benefit. Follow the advice in these five gems and watch your client list grow. (more…)
Buying a home is a stressful time for anyone, but first-time home buyers are particularly prone to anxiety and uncertainty. It’s easy to get tangled up in doubts and confusion; there are clashes between what buyers want their homes to be and what they can afford mortgage rates and down payments to sort out, and that crazy swirl of excitement and fear that comes with finally signing on the bottom line. (more…)
It’s common knowledge that certain home improvements can make a marked difference in that property’s resale value, but while bathrooms and kitchens tend to get all the attention, there’s another factor that’s frequently ignored: landscaping. Depending on the expert, upgrading a home’s landscape can earn owners anywhere from 1.5 to 10 times their investment. Can someone really spend $500 on trees and sod and get $5,000 when they sell? It’s possible. As a real estate agent, coaching your clients on high-impact landscaping upgrades could help them sell for top dollar and get you well on your way to a larger commission advance.
Here are the landscaping trends for 2018 buyers may be looking for:
Do all the listings in your portfolio look shockingly similar? The key to your next sale (and your next commission advance) could be simpler than you think. Sniff out which distinctive features take a home from ordinary to extraordinary and you’ll give buyers a reason to sign on the dotted line.
What does your client list look like? Some agents prefer to niche down until they have a singular focus on, say, young families or wealthy retirees, but restrict your audience too much and you’ll find yourself with no one to sell to. Expand your opportunities by branching out into a new field and you’ll discover new ways to increase your closings. One idea? Real estate investment. Go forth and conquer with these five tips.
Think quickly – how are you harnessing the power of online marketing to advance your business and ratchet up your closings? Get serious about expanding your client list and your overall visibility with these seven down-and-dirty online marketing ideas.
By the end of 2017, there were more than 2 million active users each month on Facebook – a 16 percent increase over the same time period in 2016 and further proof that Mark Zuckerberg’s brainchild of a platform is still thriving. For real estate agents, it’s more important than ever that digital marketing strategies incorporate the ‘Book, but what can you do beyond maintaining your profile and posting relevant information as often as you’re able? As it turns out, there are an awful lot of ways Facebook can help you connect with clients, sell homes and earn a bigger commission. Here are four: