Not long ago, there was a widespread belief in real estate that millennials were destined to be a renter generation. By now, that’s had to give way to a most unexpected reality: According to the National Association of Realtors, millennials compose 36 percent of today’s home buyers, generationally the largest share of the market. They are essentially driving the real estate market, buying in cities large and small. Wherever you’re working, it’s become clear that If you want to sell homes, being visible to this generation is crucial to success. (more…)
Taking your marketing to the next level can seem like a daunting task, but there are simple steps you can carry out to make it happen. The key is in harnessing the most significant macro-trends in today’s hyper-connected media environment and making them work for you. With the right approach and a strategic investment of time and energy, it’s possible to hone your marketing while working smarter instead of harder. (more…)
It’s common wisdom these days that social media is one of the best ways to energize your client engagement and develop new leads. Knowing this, however, is a different proposition than knowing exactly how to go about it, and for more than a few people, the whole topic can get overwhelming quickly. The good news is, it doesn’t need to be. The best social media strategies avoid becoming time sinks and don’t require you to be a rocket scientist. Whether you need to get an existing account up to speed or get a new one started, here are a few handy tips. (more…)
Much as you might want to go above and beyond and find a way to help every buyer or seller that comes your way, there’s no avoiding a certain fact as a Realtor: There are some kinds of clients that are just flat-out toxic. Here are a few to watch out for and some tips on what to do if you encounter them. (more…)
A fascinating study of decision fatigue carried out in 2011 in the Israeli court system revealed prisoners’ chances of getting parole were at their best first thing in the morning and fell gradually through the day. The reason? As the stress of making difficult and important decisions piled up, the court gradually grew less decisive, until by the end of the day there was a 90 percent chance of their putting off granting parole until a prisoner’s next review. (more…)
Marketing is the name of the game in real estate success, and online marketing is taking on greater importance than ever before. As recently as 2016, more than 40 percent of new home buyers turned to online sources first for information, and that’s a trend that’s only going to strengthen in the years to come. This makes getting the most out of your online presence absolutely key to succeeding in the current marketplace. Here, we share some actionable tips on making the internet work for your business.
Sometimes, when thinking about how to sell homes, it can be useful to go back to the basics. If you find something holding you back from your goals, it’s always useful to ask yourself whether you’re executing the fundamentals as well as you can be. For surprising numbers of Realtors out there, one or more of the items listed below are known to fall through the cracks.
One of the most important competitive advantages in today’s red-hot real estate marketplace is visibility. Search Engine Optimization (SEO) could well make the difference between customers finding your site and the opportunities you can offer or missing out completely. The rewards of visibility can be considerable, since 86 percent of prospective buyers look to a real estate site for information first. There are several actionable tips you can use to get, and stay, in the front of the pack.
Summertime is housing’s peak season, seeing a major crest in activity that sellers can hope will translate into an offer on their home before Labor Day. No matter how dedicated buyers may be, though, summer also produces plenty of competition for their attention, from barbecues and beaches to campgrounds, festivals and more. Here are four useful tips for cutting through the distractions and creating open houses that convert summer’s promise into results.
It’s a perennial topic in the profession: Your business is hot and you’re closing deals, but at the price of insanely long hours that sap your full productivity and creativity. It’s the kind of pattern very few can keep up for long before it leads to costly mistakes in business or, just as bad, disruptions to your home life and your network of family and friends. Late nights lead to poor sleep, which leads to dysfunctional mornings in a pattern that can quickly become a vicious cycle.