The Business of Real Estate
4 Tips for Sizzling Summertime Open House Events

4 Tips for Sizzling Summertime Open House Events

By on Jul 13, 2018 in Blog, Landscaping, Marketing, Real Estate | 0 comments

Summertime is housing’s peak season, seeing a major crest in activity that sellers can hope will translate into an offer on their home before Labor Day. No matter how dedicated buyers may be, though, summer also produces plenty of competition for their attention, from barbecues and beaches to campgrounds, festivals and more. Here are four useful tips for cutting through the distractions and creating open houses that convert summer’s promise into results. 1. Use Outdoor Spaces Creatively An inviting, livable and comfortable space doesn’t have to start at a home’s exterior walls. It can extend right to the edge of the sidewalk to provide an up-front welcome and invitation. Stage outdoor areas in ways that will make buyers think about fun things they could do with the space. Put towels beside an outdoor pool or gloves and tongs with a barbecue area. Dress up a yard or balcony with an attractive sitting area or a dining table with place settings. Creativity and presentation can lead to eye-catching results that hook the prospective buyer from the first moment. 2. Make It Green, Flowery and Enticing A further development of Tip 1 above is to coordinate efforts with the seller to keep outdoor spaces well-maintained and vibrant. Summer heat can brown a front yard quickly, so ensure that grass and shrubs get plenty of water. Pots or beds of flowers create a bright, enticing visual environment, even if they’re just one simple color; white flowers are a popular choice for creating a clean, elegant look. 3. Make It an Event Summer is the definitive party season, after all. Your open house can be a part of that atmosphere instead of standing separate from it: Cool refreshments can provide a welcome sense of relief and hospitality for buyers feeling the summer heat. Summery appetizers and grilled delights like sliders can impart a more social and less sales-pitch feel to the event. Putting on your open house in the late afternoon can make for a pleasant break from midday heat and provide access to “rush hour” customers who might not be around for weekend showings. You can advertise the event as a party rather than an open house, or get the local community...

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7 Smart Tips for a Spring Open House That Sells

7 Smart Tips for a Spring Open House That Sells

By on Apr 26, 2018 in Landscaping, Marketing, Real Estate | 0 comments

Late spring is the perfect season for an open house. The weather is breezy and beautiful, kids are nearly out of school so families are ready to move, and you don’t have to worry about your curb appeal getting mucked up by buckets of slush and snow. Spring open houses also mean more competition. Here’s how you can stand out and ensure your clients are the ones walking away with the win while also working to secure your own commission advance. 1. Spruce Up the Landscaping This is your one chance at a first impression, and patchy grass or a muddy sidewalk could set an unfortunate tone. Put some potted flowers on either side of the front door, give the porch a quick sweep, hide the hose around the side of the house and park the kids’ bikes in the garage. 2. Host a Backyard Bash If you’re listing a property with an incredible backyard or outdoor living space, highlight those top-of-the-line features by staging an alfresco gathering. Fire up the grill, squeeze some fresh lemonade and string up some twinkly fairy lights for added atmosphere after the sun goes down. 3. Open Up the Windows Sometimes winter lingers a little longer than normal, but by May, temperatures should be pleasant enough to allow you to shut off the AC and open up the windows. Let the smell of freshly cut grass and newly bloomed flowers spread throughout the house. That little touch of ambiance combined with tons of natural light will make the property seem infinitely more inviting. 4. Schedule Your Open House to Coincide with Community Events Before you pick a date to show your listing, see what else is going on in the neighborhood. Is there a community garage sale coming up? A neighborhood block party? Does everyone gather in the central green on the first Sunday of every month for a farmer’s market? More people on the move means more foot traffic and more people poking around your property. Even if no one bites, the extra exposure could mean an increase in word-of-mouth marketing, and that’s never a bad thing. 6. Update Your Listing Photos Don’t advertise a spring open house using photos from fall...

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