The Business of Real Estate
How Realtors can Benefit from Commission Advance?

How Realtors can Benefit from Commission Advance?

By on May 31, 2019 in Uncategorized | 0 comments

Closing a real estate transaction is a time-intensive process that can create havoc with the cash flow of businesses. Without sufficient cash flow, operating a real estate business can be quite challenging. In such cases, with a real estate commission advance can prove to be an effective way to ensure that your business is stable, and liquidity is maintained. Listed below are some benefits of a real estate commission advance: Grows Your Business Consistent cash flow is important to ensure growth of your real estate business. With a commission advance from Commission Express™, you will no longer need to wait for the transaction to close, helping you keep your business up and running, further enabling you to maintain a positive cash flow. Improves Cash Flow Expenses are a part of every business, and your real estate business is no exception. However, the delays in getting your commission can prevent you from meeting those expenses. With a commission advance from Commission Express™, you can easily ensure your business can meet those expenses and maintain your momentum. Cost Effective One of the biggest challenges many real estate agents face is a delay in receiving their commission. This is where a commission advance can help you more quickly implement a new marketing program to take advantage of a new hot market. Invest in your Business Using commission advances from Commission Express ™ not only helps you ensure positive cash flow; it also gives you the opportunity to invest in growing your business by hiring and building a team to assist you. If you are looking for a reliable commission advance company, Commission Express™ is your right partner! Get in touch with them today to easily get the cash flow management tools you need for...

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Managing Cash Flows

Managing Cash Flows

By on May 1, 2019 in Uncategorized | 0 comments

Your goal as a realtor is to win the biggest commission you can. This is easier said than done. There are countless items that must be addressed while in the real estate business. This must also be balanced with the looming threat of not knowing where or when you next pay check will be coming from. This carries a lot of risk, but the potential is there to win it big. Average Real-Estate Agent Salaries As a real estate agent your commission varies based on a number of factors. Anything from your contract with the brokerage firm, interest rates, consumer confidence, inflation and so much more. As you can see a lot of these factors like interest rates and inflation are out of your control.So, you must do everything you can do to increase the factors within your control. First and foremost, you must negotiate a good deal with your broker. If this is not addressed first no matter how well you do you will always be paid based on this level. So don’t sell yourself short and provide evidence as to why you deserve a higher commission rate. Some other factors in your control are associated with what region or regions you wish to practice in. There are two schools of thought on this point and both have their weaknesses and benefits. First you could target more upscale properties. This will win you a larger commission per sale; however, it comes at the cost of less volume and you may go some time without any new sales. If your good at managing your money and would prefer to focus more energy into your projects this may be the route for you. The second way to determine what region you wish to practice in is to target properties that have a lower sales price and work on selling more of them. Per sale your commission will be less but if you sell enough of them you may be able to make up for this lower sale price. You also may find this to be a less congested market to enter, giving you a better chance to take control of certain regions. On average though the brokers earn about 6%...

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Riding the Marketing Trends of 2019 to Success

Riding the Marketing Trends of 2019 to Success

By on Jan 29, 2019 in Uncategorized | 0 comments

As we enter what promises to be a complicated and challenging year for markets, having an up-to-date game plan for success is more important than ever before. The key is to set achievable goals, break them down into manageable steps and execute them — all without burning yourself out in the process. If that sounds easier said than done, the good news is that many of the major marketing trends in the coming year will ultimately save you time, energy and money. 1. Automate Your Processes Automation is probably the single biggest labor-saving story that will unfold in real estate in the coming year. With text messaging campaign organizers, automated email drip campaigns that can target specific preferences and chatbots that can gather basic information on your web page and on social media, you can outsource basic marketing tasks in ways that free up time for high-level engagement and lead conversion. Marketing analytics tools can also help with the crucial step of tracking your marketing ROI. 2. Add Value With Your Content Exposure is important, but adding value with content that authentically reflects your interests and your connections to the local community is the real key to effective marketing and lead generation. If you have “hyper-local” interests — particular bike paths, a picturesque walking tour, favorite small cafes you can cross-promote with — they can make for great website content or social media posts. You can showcase your overall knowledge with informative profiles of neighborhoods you work in. Or you can help prospective buyers and sellers navigate the network of local lenders and state- and municipality-specific regulations. 3. Use the Combination of Formats That Works Best for You The last few years have seen widespread recognition of the power of video in marketing. Notwithstanding that some social media platforms have since been caught using faulty metrics to measure the usage of video on their platforms, there is still no denying the considerable connective power and immediacy of video. It’s a popular choice of successive influencers and marketers for good reason. That said, the “text versus video” debate is misleading in some ways and tends to downplay some genuine advantages of text for certain customers. There are inevitably some people...

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4 Important Tips for Better Real Estate Branding

4 Important Tips for Better Real Estate Branding

By on Dec 24, 2018 in Uncategorized | 0 comments

It’s never too soon in your real estate career to establish a consistent, recognizable brand for your business. First impressions are key in real estate, and investing in a branding scheme that sets you apart — instead of just relying on home-printed materials or those supplied by a brokerage — is critical in the early stages of an agent’s career in order to avoid giving an inexperienced or amateur impression. As an agent becomes better known, having established and maintained that brand will pay for itself with a stronger public profile that can produce more leads. There are several important steps to take to ensure that you’re getting the most of your branding strategy. 1. Do Your Research First A key step that agents often miss in setting up a branding scheme is making sure they fully understand who they’re marketing to. Analyze your local area and make sure you have a grasp on the likely median incomes of both buyers and sellers; what the cultural history, marital status and political leanings of your audience are likely to be; and what the most popular local pastimes are. Harder to quantify or pin down but just as important is what your audience values: dependability or boldness, relatability or professionalism, or some mixture of those qualities? This can be important in deciding what visual style and approach to adopt. 2. Determine What You Bring to the Table Everyone has different strengths and skill sets. Some agents are unusually tech-savvy; others are masters of different types of marketing, have design experience or are particularly strong closers. There are many different routes to reach excellence in the real estate field. Honestly appraise what your particular strengths are, identify the four or five qualities that are your greatest strengths and make sure your branding reflects the value you add for clients while also providing services relevant to their interests and that no other agent can duplicate. 3. Engage Professional Design Services Once you’ve done your preliminary legwork, ensure that you make the best use of that knowledge. The whole point of implementing a branding scheme is putting your best foot forward to the public. It may be tempting to cut corners by relying on...

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3 Key Emerging Trends Among Home Buyers and Sellers

3 Key Emerging Trends Among Home Buyers and Sellers

By on Nov 21, 2018 in Uncategorized | 0 comments

The latest Profile of Home Buyers and Sellers from the National Association of Realtors provides an illuminating look at some particularly important trends for real estate professionals in the current climate. In a sense, they’re trends that confirm many pieces of common wisdom about the cornerstones of a successful real estate business, but it’s always interesting to have data to back up those intuitive and evergreen pieces of common sense. In this case, the current landscape confirms that real estate agents likeliest to win and keep clients do so based on expertise, delivery of positive experiences, and reputation and word-of-mouth marketing 1. Expertise Matters More Than Ever In an environment where inventory is remarkably restricted, the expertise a real estate professional brings to the table has come to the forefront of consumer consciousness. Just 7 percent of recent home sales were done on an FSBO (for sale by owner) basis, the smallest share of transactions on record since statistics were first collected on the subject more than 35 years ago. By contrast, a full 90 percent of sellers listed on the MLS (Multiple Listings Service), while 87 percent of buyers purchased their home through an agent or broker. Large majorities of both buyers and sellers indicated they would use their agent again in future. It’s a strong testament to the value that professionalism delivers for clients and a fact worth flagging in your own marketing efforts. 2. Positive Experiences Lead to Repeat Business A key element in the willingness of many clients to recommend their agents for future businesses, and to plan on using them again, was the delivery of positive experiences throughout the processes of purchase and sale. Recently sold homes sold for a final sales price an average of 99 percent of the final listing price. Over 60 percent of buyers and 64 percent of sellers reported being very happy with the process. Customer satisfaction rates will likely never match up one-to-one with client retention rates, but the high confidence shown in these figures makes it clear that it’s always worthwhile to put quality customer service first. 3. Reputation and Word of Mouth are Critical Several stats in the profile put the importance of reputation into sharp...

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