Being busy is good, but do you suddenly have more traffic and listing appointments than you can handle? There’s a fine line between running a bustling business and becoming drastically overwhelmed. Before you surrender your life to the dark side and sacrifice your commission advance to the competition, protect your investment and take a step toward a brighter future by building a smart, competent and wildly successful team.
Reality check: Your furry buddies might be family to you, but to potential home buyers, Fido and Fluffy are a sign that your property could be infested with fuzzies, fleas and scratched-up flooring. Even if your four-legged kiddos are as cute as can be, you’ll need to take some extra steps during the staging and selling processes to ensure your home is viewed in the best light possible. And if you’re an agent? Your job could be doubly hard, because your future commission advance may well hinge on convincing your clients that pets aren’t always a selling point.
We now spend more time tooling around in our mobile apps than we do with any other single functionality our smartphones and tablets offer. The world is literally at our fingertips, and it’s making it easier than ever to conduct business on the fly. For real estate agents, the tech wave has led to the launch of dozens of apps that promise everything from MLS access to client management interfaces. Which real estate mobile apps will make your day easier and bring your commission advance closer within reach? Start with these six.
As summer spins into fall, buyers start to get distracted by a flurry of back-to-school activities and deterred by cooler temps and petering curb appeal. How can you keep the crowds coming despite the changing season? The key to keeping up your commission advance (and pleasing your clients in the process) is switching up your marketing.
How sweet would life be if you could just show a home to a buyer, quickly close the deal and go home with your commission advance in one hand and a nice cold drink in the other? Alas, purchasing real estate is not a speedy process, and buyer objections can stall progress in a heartbeat unless you know exactly what to say in order to get the deal back on track.
The days of flipping through a Rolodex are gone and word of mouth has gone digital. In the 21st century, a real estate agent’s business card is their website. Do you know how you’re being perceived? A subpar site (one that loads slowly, looks amateurish or lacks key information, for example) can stall a fledgling career in short order, but the right online presence can turn casual consumers into long-time clients.
Anyone who has watched an episode or two of Million Dollar Listing is at least passingly familiar with the term “pocket listing.” These coveted properties are like the unicorns of the real estate world; they’re not listed on the MLS but, instead, hidden away from the masses and sold somewhat behind the scenes. There are many reasons this might happen (more on that below).
According to Inman, real estate agents who consistently bring in third-party photographers to shoot properties ultimately earn twice as much as their competitors. Keeping in mind that the size of your commission advance directly relates to the number of sales you close makes that statistic even more exciting. So, what’s a go-getting agent to do?
From Marketing to Commission Advance: 4 Reasons Why Personal Branding is Essential for Real Estate Agents
Building a business can be difficult, but building a brand is even more complex. A business tends to be a rather anonymous entity to which clients feel little meaningful connection. For real estate agents, constructing a trusted, authoritative brand can mean the difference between sinking or swimming in today’s cutthroat real estate industry. Success requires not just dedication and long hours pounding the pavement (or manning the phones, as the case may be), but also a focus on storytelling so buyers and sellers understand who you are, what you’re offering, and why you stand head and shoulders above the rest.
Warm summer weather inevitably brings three things: bathing suits, sunburns and homebuyers. For homeowners looking to unload their properties at top-tier prices, battling the competition for eyes and offers can be both frustrating and daunting. What can you and your clients do to stand out and command top dollar? We’ve got some ideas that will help agents and sellers alike spin summer into some impressive sales.