Marketing is the name of the game in real estate success, and online marketing is taking on greater importance than ever before. As recently as 2016, more than 40 percent of new home buyers turned to online sources first for information, and that’s a trend that’s only going to strengthen in the years to come. This makes getting the most out of your online presence absolutely key to succeeding in the current marketplace. Here, we share some actionable tips on making the internet work for your business.
Sometimes, when thinking about how to sell homes, it can be useful to go back to the basics. If you find something holding you back from your goals, it’s always useful to ask yourself whether you’re executing the fundamentals as well as you can be. For surprising numbers of Realtors out there, one or more of the items listed below are known to fall through the cracks.
One of the most important competitive advantages in today’s red-hot real estate marketplace is visibility. Search Engine Optimization (SEO) could well make the difference between customers finding your site and the opportunities you can offer or missing out completely. The rewards of visibility can be considerable, since 86 percent of prospective buyers look to a real estate site for information first. There are several actionable tips you can use to get, and stay, in the front of the pack.
Summertime is housing’s peak season, seeing a major crest in activity that sellers can hope will translate into an offer on their home before Labor Day. No matter how dedicated buyers may be, though, summer also produces plenty of competition for their attention, from barbecues and beaches to campgrounds, festivals and more. Here are four useful tips for cutting through the distractions and creating open houses that convert summer’s promise into results.
It’s a perennial topic in the profession: Your business is hot and you’re closing deals, but at the price of insanely long hours that sap your full productivity and creativity. It’s the kind of pattern very few can keep up for long before it leads to costly mistakes in business or, just as bad, disruptions to your home life and your network of family and friends. Late nights lead to poor sleep, which leads to dysfunctional mornings in a pattern that can quickly become a vicious cycle.
There’s no way around it. Real estate agents are facing a strange and counter-intuitive housing market in today’s America and a customer base with changing attitudes. It’s a situation that makes it more important than ever before for agents to go the extra mile in delivering great service and fostering customer loyalty. Here are some ideas on what real estate professionals need to be aware of and where you need to put your focus to maximize success.
The Zillow Group has snagged another win in the battle over the real estate tech company’s headline-making Zestimate® tool following a class action lawsuit brought by a group of Chicago-area sellers in 2017. The lawsuit alleged that Zestimate fell far short of the accurate home pricing utility promised by Zillow, instead delivering inaccurate numbers overall — generally quite a bit lower than sellers believed their properties were worth — and also undervalued homes for sale by owner versus those listed by Zillow’s highly marketed Premier Agents.
Deciding what you want in a house is a deeply personal decision. That said, understanding current housing trends can help you establish a rapport with new buyers, better shape your marketing efforts and decide when a property is good to sell as-is and when a renovation project or two could make all the difference between a listing that languishes or one that draws attention and yields the possibility of another big fat commission advance.
Your deal is on the skids. The inspection was a massive failure. It’s been two months on the market, and no buyers are biting. You missed a filing deadline, and your client’s dream home may now belong to someone else. All constitute a very bad day indeed, but mistakes happen and you’re human. All that’s left now is to do right by your clients and break the bad news in the best way possible.
So, you’re a real estate agent. You’ve got the skills. You’ve got the know-how. You even have a slick Facebook page and a steady trickle of qualified leads. What you don’t have is enough actual listings. Converting cold calls into loyal clients doesn’t happen overnight, but there are a few smart ways you can make your case and win your next listing. Here’s our top 4: