The Business of Real Estate

Commission Express

3 Key Emerging Trends Among Home Buyers and Sellers

November 21, 2018
3 Key Emerging Trends Among Home Buyers and Sellers

The latest Profile of Home Buyers and Sellers from the National Association of Realtors provides an illuminating look at some particularly important trends for real estate professionals in the current climate. In a sense, they’re trends that confirm many pieces of common wisdom about the cornerstones of a successful real estate business, but it’s always interesting to have data to back up those intuitive and evergreen pieces of common sense. In this case, the current landscape confirms that real estate agents likeliest to win and keep clients do so based on expertise, delivery of positive experiences, and reputation and word-of-mouth marketing (more…)

4 Proven Tips for Effective Continued Learning

November 14, 2018
4 Proven Tips for Effective Continued Learning

“Never stop learning” is one of the most common pieces of advice in real estate. It pays to stay current, and the highest-earning professionals are very often those who are experts on up-to-date best practices and new technologies. The real trick, however, is putting this advice into practice without burning yourself out in the effort to keep up with the latest trends. There are several simple tips you can follow to be an effective ongoing learner in the real estate sector. (more…)

How to Bulletproof Your Transactions

November 6, 2018
How to Bulletproof Your Transactions

The early career of many a real estate agent can be a struggle, trying to find your feet, learn what works for you and, in particular, learn how to hold a deal together from one end of the process to the other. Closing a real estate deal is a long process with plenty of potential pitfalls, and sometimes deals that seemed solid can go south with what seems to be no warning. That process doesn’t come automatically to anyone, but there are a few key tips you can follow to boost your numbers and maximize your chances of closing your most important deals. (more…)

3 Common Real Estate Myths Debunked for New Agents

October 31, 2018
3 Common Real Estate Myths Debunked for New Agents

Every profession comes with its own set of myths, the sort of misleading “common wisdom” that those coming into the business often wish they’d seen through much earlier in their careers. There are several common misconceptions about real estate that working agents would love newcomers to know about. (more…)

Your Pocket Guide to Top-Quality SEO Content

October 19, 2018
Your Pocket Guide to Top-Quality SEO Content

Mastering the art of search engine optimization isn’t easy, especially as this crucial component of website visibility is always evolving. Still, there are a few simple things you can keep in mind to help your site’s content stand out from the pack. These tips may be just a starting point to getting a handle on the broader topic of SEO, but ensuring that you’re covering these key elements is half the battle. (more…)

Instagram Marketing: Getting Seen by a New Generation of Home Buyers

October 11, 2018
Instagram Marketing: Getting Seen by a New Generation of Home Buyers

Not long ago, there was a widespread belief in real estate that millennials were destined to be a renter generation. By now, that’s had to give way to a most unexpected reality: According to the National Association of Realtors, millennials compose 36 percent of today’s home buyers, generationally the largest share of the market. They are essentially driving the real estate market, buying in cities large and small. Wherever you’re working, it’s become clear that If you want to sell homes, being visible to this generation is crucial to success. (more…)

Macro-Trend Tips to Supercharge Your Marketing

September 28, 2018
Macro-Trend Tips to Supercharge Your Marketing

Taking your marketing to the next level can seem like a daunting task, but there are simple steps you can carry out to make it happen. The key is in harnessing the most significant macro-trends in today’s hyper-connected media environment and making them work for you. With the right approach and a strategic investment of time and energy, it’s possible to hone your marketing while working smarter instead of harder. (more…)

Quick Tips for Upping Your Social Media Game

September 28, 2018
Quick Tips for Upping Your Social Media Game

It’s common wisdom these days that social media is one of the best ways to energize your client engagement and develop new leads. Knowing this, however, is a different proposition than knowing exactly how to go about it, and for more than a few people, the whole topic can get overwhelming quickly. The good news is, it doesn’t need to be. The best social media strategies avoid becoming time sinks and don’t require you to be a rocket scientist. Whether you need to get an existing account up to speed or get a new one started, here are a few handy tips. (more…)

3 Kinds of Toxic Clients and How to Deal With Them

September 28, 2018
3 Kinds of Toxic Clients and How to Deal With Them

Much as you might want to go above and beyond and find a way to help every buyer or seller that comes your way, there’s no avoiding a certain fact as a Realtor: There are some kinds of clients that are just flat-out toxic. Here are a few to watch out for and some tips on what to do if you encounter them. (more…)

3 Ways to Help Customers Avoid Decision Fatigue

August 17, 2018
3 Ways to Help Customers Avoid Decision Fatigue

A fascinating study of decision fatigue carried out in 2011 in the Israeli court system revealed prisoners’ chances of getting parole were at their best first thing in the morning and fell gradually through the day. The reason? As the stress of making difficult and important decisions piled up, the court gradually grew less decisive, until by the end of the day there was a 90 percent chance of their putting off granting parole until a prisoner’s next review. (more…)