The Business of Real Estate

Commission Express

Tips for Marketing Homes in Gated Communities

February 21, 2017
Tips for Marketing Homes in Gated Communities

When it comes to selling points in real estate, “gated community” is a descriptor that often gets prominent placement. A gated entrance conveys all kinds of qualities — exclusivity, safety, security and a better quality of life. For real estate agents, those kinds of qualities generally help a home sell itself, but gated communities also come with their own unique set of challenges.

To close a home in a gated community, you have to pay special attention to possible points of resistance and play up the positives. Here’s how. (more…)

Top 6 Mistakes Real Estate Agents Make When Showing Houses

February 14, 2017
Top 6 Mistakes Real Estate Agents Make When Showing Houses

Most experienced agents have developed a sort of open house modus operandi. They can almost set themselves on autopilot, whipping out scented candles and arranging one sheets with a mindless ease. That kind of comfort and confidence can be the mark of a talented agent, but all the groundwork in the world can be undone in seconds if you make one of these common home-showing mistakes.

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How Social Media Can Make (or Break) a Sale

February 7, 2017
How Social Media Can Make (or Break) a Sale

Most real estate agents have begun embracing social media as an essential part of their marketing strategy, but entering the online universe in a professional capacity can be every bit as dangerous as it is advantageous. For every opportunity to gain exposure, you have to nimbly avoid the digital pitfalls that could easily derail both your reputation and your business.

To take advantage of some of the most popular platforms while still maintaining your professionalism, it’s important to sidestep social media marketing mistakes and to engage in some savvy strategy. Here’s how.

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New Technology Poised to Take the Real Estate Industry by Storm in 2017

January 31, 2017
New Technology Poised to Take the Real Estate Industry by Storm in 2017

 “Back to the Future 2” got a lot right about the year 2015, but it’s now 2017, and we’re still waiting on hoverboards and self-lacing sneakers. What we do have, though, are some fascinating technological advances that are making it easier to buy and sell real estate.

From “Uber-ing” a home showing to staging a home without a single piece of furniture, here are the tech trends poised to drive home sales this year. (more…)

Buying and Selling in the Winter: Pro Tips to Ease the Pain

January 17, 2017
Buying and Selling in the Winter: Pro Tips to Ease the Pain

We’re officially in the throes of winter, and in the real estate world, those chilly temps and gray skies may bring seasonal sales slumps. People are often less inclined to pack up and go when there’s a thick layer of snow between the house and the moving truck. Add in the stress and commotion of the holidays, and it’s not surprising that people are staying put. (more…)

Should You Have a Comprehensive Relocation Strategy?

January 3, 2017
Should You Have a Comprehensive Relocation Strategy?

Approximately 70 percent of companies in the United States offer relocation incentives to new hires and/or current employees, with the average business paying out nearly $13,000 just to ship household goods. That’s a lot of time, money and energy invested in moving employees; should the real estate industry take note?

Joining forces with a relocation business could take a bite out of your commission in the short term, but the promise of new contacts and deeper relationships is enough to mitigate referral fees and make a serious case for the benefits of a comprehensive relocation strategy.

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The 6 Best Places to Invest in Real Estate in 2017

December 19, 2016
The 6 Best Places to Invest in Real Estate in 2017

In terms of reliability, forecasting real estate trends is somewhere between a crystal ball and statistical analysis; there’s some guesswork involved, but there are also some smart people making remarkably on-the-nose predictions. The post-election market is sure to bear some surprises, but experts are already talking about things like more millennials and baby boomers buying homes and the popularity of some Midwestern cities.

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Make the Sale: Unique Ideas for Your Next Open House

December 14, 2016
Make the Sale: Unique Ideas for Your Next Open House

Sometimes, selling a home is more about fostering an emotional connection between buyers and a potential property, rather than hammering home the square footage or the suitability of the school district. That can be hard to do over the internet, which is why open houses are still an important part of most real estate agents’ sales strategies. In fact, a recent article found that online listings followed immediately by an open house can actually result in multiple bids and a higher final sales price.

How can you bring in fresh eyes? These five strategies are designed to do just that.
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Trumponomics: Good or Bad for the Real Estate Industry?

December 5, 2016
Trumponomics: Good or Bad for the Real Estate Industry?

Since the valiant victory or gut-wrenching upset (depending on your personal point of view) of November 8, the entire country — and indeed the world — has been riveted to the words, deeds and promises of President-Elect, Donald Trump. The real estate industry is paying particularly rapt attention to Trump’s ascendency, with plenty of questions being tossed around. We’re all hoping for economic improvements, but what will the presidency of this real-estate-mogul-turned-grand-politician mean for the housing market? (more…)

Does Your Ego Get in the Way of Your Business?

November 22, 2016
Does Your Ego Get in the Way of Your Business?

Few words can make a business owner’s hackles raise up quicker than “ego.” As a real estate agent, you have to believe the service you’re providing is second to none, but when pride crosses the line into arrogance, your business can suffer.

Has your ego begun to outshine your talent — or worse, your clients? Here are a few questions that might help you find your answer.

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