The Business of Real Estate

Commission Express

How to Turn Social Media into a Lead-Generating Machine for Realtors

June 20, 2017
How to Turn Social Media into a Lead-Generating Machine for Realtors

Are you happy with the ROI from your social media campaigns? The social landscape changes almost daily, and it can be hard to stay in the loop. Here are a few of our favorite social media tips that will help you turn sites like Twitter, Facebook and Instagram into lead-generating machines. (more…)

Why Schools Rule When It Comes to Home Sales for Real Estate Pros

June 12, 2017
Why Schools Rule When It Comes to Home Sales for Real Estate Pros

Even the most bare-bones MLS listings generally include a few key things: square footage, the number of bedrooms and bathrooms, and what school district the property is in. The first two items have obvious value to potential buyers, but is the proximity of a school really that important to closing a sale? As it turns out, the answer is an emphatic “yes.” (more…)

What Zillow Instant Offers Means for You

June 6, 2017
What Zillow Instant Offers Means for You

Can you imagine real estate without the middleman?

That theoretical world (as frightening or enlightening as it may be, depending on your point of view) may not be reality just yet, but a new program from Zillow has made the idea less abstract and a lot more possible. Zillow’s new Instant Offers initiative lets sellers use the Zillow platform (more…)

Reali Expansion Threatens Traditional Real Estate Transactions in Limited Markets

May 26, 2017
Reali Expansion Threatens Traditional Real Estate Transactions in Limited Markets

With app-based home sales performing well in large cities, brokers might wonder if home buying and selling is going the way of Uber.

Real estate tech company Reali recently landed Series-A startup funding, which was led by Signature Venture Partners and totaled $5 million. The fledgling company is making waves in the real estate industry by creating disruptive service products and processes that put more power in consumer hands and, potentially, take some from the broker. (more…)

Will the New Credit Score Calculations Help or Hurt Prospective Home Buyers?

May 19, 2017
Will the New Credit Score Calculations Help or Hurt Prospective Home Buyers?

Credit scores have long been the bane — or boon — of homebuyers everywhere. This seemingly innocuous three-digit number becomes an all-powerful determiner that can either help you sail through the purchasing process or scuttle the deal altogether. That’s a big deal, so the news that the method for calculating credit scores will soon be reformulated is causing buzz throughout the real estate industry. The question is this: Will the change help or hurt those looking to buy?

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Is Time the Real Enemy of Luxury Properties?

May 12, 2017
Is Time the Real Enemy of Luxury Properties?

Is it worth leaving your high-end property on the market longer in hopes of gaining that big dream offer? Not according to recent findings. Concierge Auctions has just released its Luxury Homes Days on the Marked Index for the first time, and the results may be surprising.

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Zillow Group Shutting Down Shady Practices

May 5, 2017
Zillow Group Shutting Down Shady Practices

Ethical practices are a defining principle in the real estate industry. As agents and brokers, our word is our bond, our reputation our calling card, and any deviation from that is grounds for ostracism — not to mention losing one’s license and other professional credentials. Still, there are some unscrupulous real estate agents who seek to boost their fortunes through shady means, and Zillow Group is cracking down.

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HOAs: The Good, the Bad and the Ugly

April 26, 2017
HOAs: The Good, the Bad and the Ugly

Ask three people how they feel about their homeowners’ association (HOA), and you’re likely to get three different answers. These organizations, which are funded by monthly are annual dues paid by the neighborhood’s homeowners, are tasked with enforcing the community’s covenants, (more…)

Hybrid Real Estate Brokerages: Is This the Year the Paradigm Changes?

April 19, 2017
Hybrid Real Estate Brokerages: Is This the Year the Paradigm Changes?

Competition often breeds innovation and progress. In the real estate industry, status quo has kept the system roughly the same for decades — the addition of tech-based searches and online listings notwithstanding — but a disturbance in the force is imminent, and its name is Purplebricks. (more…)

7 Hidden Costs Home Buyers Often Overlook

April 5, 2017
7 Hidden Costs Home Buyers Often Overlook

What’s the true cost of buying a home?

When you shop for clothes or groceries, you can usually rely on the price tag as a fairly accurate predictor of what you’ll be paying in the checkout line. With real estate, what you see as the bottom line at first is rarely — if ever — (more…)