Are you happy with the ROI from your social media campaigns? The social landscape changes almost daily, and it can be hard to stay in the loop. Here are a few of our favorite social media tips that will help you turn sites like Twitter, Facebook and Instagram into lead-generating machines. (more…)
Even the most bare-bones MLS listings generally include a few key things: square footage, the number of bedrooms and bathrooms, and what school district the property is in. The first two items have obvious value to potential buyers, but is the proximity of a school really that important to closing a sale? As it turns out, the answer is an emphatic “yes.” (more…)
Can you imagine real estate without the middleman?
That theoretical world (as frightening or enlightening as it may be, depending on your point of view) may not be reality just yet, but a new program from Zillow has made the idea less abstract and a lot more possible. Zillow’s new Instant Offers initiative lets sellers use the Zillow platform (more…)
With app-based home sales performing well in large cities, brokers might wonder if home buying and selling is going the way of Uber.
Real estate tech company Reali recently landed Series-A startup funding, which was led by Signature Venture Partners and totaled $5 million. The fledgling company is making waves in the real estate industry by creating disruptive service products and processes that put more power in consumer hands and, potentially, take some from the broker. (more…)
Credit scores have long been the bane — or boon — of homebuyers everywhere. This seemingly innocuous three-digit number becomes an all-powerful determiner that can either help you sail through the purchasing process or scuttle the deal altogether. That’s a big deal, so the news that the method for calculating credit scores will soon be reformulated is causing buzz throughout the real estate industry. The question is this: Will the change help or hurt those looking to buy?
Is it worth leaving your high-end property on the market longer in hopes of gaining that big dream offer? Not according to recent findings. Concierge Auctions has just released its Luxury Homes Days on the Marked Index for the first time, and the results may be surprising.
Ethical practices are a defining principle in the real estate industry. As agents and brokers, our word is our bond, our reputation our calling card, and any deviation from that is grounds for ostracism — not to mention losing one’s license and other professional credentials. Still, there are some unscrupulous real estate agents who seek to boost their fortunes through shady means, and Zillow Group is cracking down.
Ask three people how they feel about their homeowners’ association (HOA), and you’re likely to get three different answers. These organizations, which are funded by monthly are annual dues paid by the neighborhood’s homeowners, are tasked with enforcing the community’s covenants, (more…)
Competition often breeds innovation and progress. In the real estate industry, status quo has kept the system roughly the same for decades — the addition of tech-based searches and online listings notwithstanding — but a disturbance in the force is imminent, and its name is Purplebricks. (more…)
What’s the true cost of buying a home?
When you shop for clothes or groceries, you can usually rely on the price tag as a fairly accurate predictor of what you’ll be paying in the checkout line. With real estate, what you see as the bottom line at first is rarely — if ever — (more…)