The Business of Real Estate

Commission Express

Four Things to Clarify for First-Time Home Sellers

September 20, 2019
Four Things to Clarify for First-Time Home Sellers

If you’re representing the sellers in a real estate transaction, you’ve probably been schooled in many of the basic steps you need to take to sell a home. The need to price the home right from the outset, to be on the top of your marketing game, making sure communication is happening and that paperwork, negotiations and appraisals are properly taken care of: All these things are basics that good agents will be familiar with. Nevertheless, there are elements of the transaction that sellers — especially first-time sellers — may need clarified that even an experienced agent may find it good to periodically remind themselves about. (more…)

How Realtors can Benefit from Commission Advance?

May 31, 2019
How Realtors can Benefit from Commission Advance?

Closing a real estate transaction is a time-intensive process that can create havoc with the cash flow of businesses. Without sufficient cash flow, operating a real estate business can be quite challenging. In such cases, with a real estate commission advance can prove to be an effective way to ensure that your business is stable, and liquidity is maintained. Listed below are some benefits of a real estate commission advance: (more…)

Managing Cash Flows

May 1, 2019
Managing Cash Flows

Your goal as a realtor is to win the biggest commission you can. This is easier said than done. There are countless items that must be addressed while in the real estate business. This must also be balanced with the looming threat of not knowing where or when you next pay check will be coming from. This carries a lot of risk, but the potential is there to win it big. (more…)

Riding the Marketing Trends of 2019 to Success

January 29, 2019
Riding the Marketing Trends of 2019 to Success

As we enter what promises to be a complicated and challenging year for markets, having an up-to-date game plan for success is more important than ever before. The key is to set achievable goals, break them down into manageable steps and execute them — all without burning yourself out in the process. If that sounds easier said than done, the good news is that many of the major marketing trends in the coming year will ultimately save you time, energy and money. (more…)

4 Important Tips for Better Real Estate Branding

December 24, 2018
4 Important Tips for Better Real Estate Branding

It’s never too soon in your real estate career to establish a consistent, recognizable brand for your business. First impressions are key in real estate, and investing in a branding scheme that sets you apart — instead of just relying on home-printed materials or those supplied by a brokerage — is critical in the early stages of an agent’s career in order to avoid giving an inexperienced or amateur impression. As an agent becomes better known, having established and maintained that brand will pay for itself with a stronger public profile that can produce more leads. There are several important steps to take to ensure that you’re getting the most of your branding strategy. (more…)

3 Key Emerging Trends Among Home Buyers and Sellers

November 21, 2018
3 Key Emerging Trends Among Home Buyers and Sellers

The latest Profile of Home Buyers and Sellers from the National Association of Realtors provides an illuminating look at some particularly important trends for real estate professionals in the current climate. In a sense, they’re trends that confirm many pieces of common wisdom about the cornerstones of a successful real estate business, but it’s always interesting to have data to back up those intuitive and evergreen pieces of common sense. In this case, the current landscape confirms that real estate agents likeliest to win and keep clients do so based on expertise, delivery of positive experiences, and reputation and word-of-mouth marketing (more…)

4 Proven Tips for Effective Continued Learning

November 14, 2018
4 Proven Tips for Effective Continued Learning

“Never stop learning” is one of the most common pieces of advice in real estate. It pays to stay current, and the highest-earning professionals are very often those who are experts on up-to-date best practices and new technologies. The real trick, however, is putting this advice into practice without burning yourself out in the effort to keep up with the latest trends. There are several simple tips you can follow to be an effective ongoing learner in the real estate sector. (more…)

How to Bulletproof Your Transactions

November 6, 2018
How to Bulletproof Your Transactions

The early career of many a real estate agent can be a struggle, trying to find your feet, learn what works for you and, in particular, learn how to hold a deal together from one end of the process to the other. Closing a real estate deal is a long process with plenty of potential pitfalls, and sometimes deals that seemed solid can go south with what seems to be no warning. That process doesn’t come automatically to anyone, but there are a few key tips you can follow to boost your numbers and maximize your chances of closing your most important deals. (more…)

3 Common Real Estate Myths Debunked for New Agents

October 31, 2018
3 Common Real Estate Myths Debunked for New Agents

Every profession comes with its own set of myths, the sort of misleading “common wisdom” that those coming into the business often wish they’d seen through much earlier in their careers. There are several common misconceptions about real estate that working agents would love newcomers to know about. (more…)

Your Pocket Guide to Top-Quality SEO Content

October 19, 2018
Your Pocket Guide to Top-Quality SEO Content

Mastering the art of search engine optimization isn’t easy, especially as this crucial component of website visibility is always evolving. Still, there are a few simple things you can keep in mind to help your site’s content stand out from the pack. These tips may be just a starting point to getting a handle on the broader topic of SEO, but ensuring that you’re covering these key elements is half the battle. (more…)