As summer spins into fall, buyers start to get distracted by a flurry of back-to-school activities and deterred by cooler temps and petering curb appeal. How can you keep the crowds coming despite the changing season? The key to keeping up your commission advance (and pleasing your clients in the process) is switching up your marketing.
How sweet would life be if you could just show a home to a buyer, quickly close the deal and go home with your commission advance in one hand and a nice cold drink in the other? Alas, purchasing real estate is not a speedy process, and buyer objections can stall progress in a heartbeat unless you know exactly what to say in order to get the deal back on track.
The days of flipping through a Rolodex are gone and word of mouth has gone digital. In the 21st century, a real estate agent’s business card is their website. Do you know how you’re being perceived? A subpar site (one that loads slowly, looks amateurish or lacks key information, for example) can stall a fledgling career in short order, but the right online presence can turn casual consumers into long-time clients.
Anyone who has watched an episode or two of Million Dollar Listing is at least passingly familiar with the term “pocket listing.” These coveted properties are like the unicorns of the real estate world; they’re not listed on the MLS but, instead, hidden away from the masses and sold somewhat behind the scenes. There are many reasons this might happen (more on that below).
According to Inman, real estate agents who consistently bring in third-party photographers to shoot properties ultimately earn twice as much as their competitors. Keeping in mind that the size of your commission advance directly relates to the number of sales you close makes that statistic even more exciting. So, what’s a go-getting agent to do?
From Marketing to Commission Advance: 4 Reasons Why Personal Branding is Essential for Real Estate Agents
Building a business can be difficult, but building a brand is even more complex. A business tends to be a rather anonymous entity to which clients feel little meaningful connection. For real estate agents, constructing a trusted, authoritative brand can mean the difference between sinking or swimming in today’s cutthroat real estate industry. Success requires not just dedication and long hours pounding the pavement (or manning the phones, as the case may be), but also a focus on storytelling so buyers and sellers understand who you are, what you’re offering, and why you stand head and shoulders above the rest.
Warm summer weather inevitably brings three things: bathing suits, sunburns and homebuyers. For homeowners looking to unload their properties at top-tier prices, battling the competition for eyes and offers can be both frustrating and daunting. What can you and your clients do to stand out and command top dollar? We’ve got some ideas that will help agents and sellers alike spin summer into some impressive sales.
Are you happy with the ROI from your social media campaigns? The social landscape changes almost daily, and it can be hard to stay in the loop. Here are a few of our favorite social media tips that will help you turn sites like Twitter, Facebook and Instagram into lead-generating machines. (more…)
Even the most bare-bones MLS listings generally include a few key things: square footage, the number of bedrooms and bathrooms, and what school district the property is in. The first two items have obvious value to potential buyers, but is the proximity of a school really that important to closing a sale? As it turns out, the answer is an emphatic “yes.” (more…)
Can you imagine real estate without the middleman?
That theoretical world (as frightening or enlightening as it may be, depending on your point of view) may not be reality just yet, but a new program from Zillow has made the idea less abstract and a lot more possible. Zillow’s new Instant Offers initiative lets sellers use the Zillow platform (more…)